Emjoi® is a world leader in epilation and the first brand to make tweezing as fast and comfortable as an electric shaver. The rapid tweezing system removes unwanted hair from the root with minimal discomfort and leaves the skin silky smooth and stubble-free for weeks. A wide range of epilators and shavers are developed to fulfill different customers needs. The product design and efficiency gives the Emjoi® brand prominence in the market and has the # 1 epilator for 2007 and 2008, and out sold the competition by millions of units. In 2008 Hammacher Schlemmer, awarded the Emjoi Light Caress its Best Epilator prize.
To penetrate its market further, Emjoi products are distributed through retail and chain stores, including Target, Sally Beauty, Ulta, CVS, catalogs, including Hammacher Schlemmer and also via TV shopping and e-commerce. In the USA, SLI (Soft Lines International, Ltd) does large volume with QVC and HSN as well as QVC UK and QVC Japan. Other Emjoi® products are also sold via 'As Seen On TV' outlets and through direct response television worldwide.
Soft Lines International, Ltd. (SLI) is a dynamic, leading-edge company dedicated to creating high-end personal care products that enhance the lives of people everywhere. Since its inception twenty years ago, SLI has astounded consumers with an innovative selection of grooming and personal care products that save time and make life easier.
SLI employs and partners with research scientists and inventors and operates advanced laboratories for testing new formulations and designs. The company's products are extensively evaluated before release to the marketplace. As the pace of life quickens, consumers are seeking personal care solutions that are effective and pleasant as professional treatment, yet are self-administered, quick and easy. With this in mind, SLI offers two main product lines: hair removal and wellness.
SLI's brand Emjoi® is a world leader in epilation and the first brand to make tweezing as fast and comfortable as an electric shaver. The product design and efficiency gives the Emjoi® brand prominence in the market. Over the years, SLI products have been awarded the Winner of the Gold Medal for the International Inventions Convention in Geneva, Switzerland for our hair remover and the Winner of the Best Selling Hair Removal Appliance for the Watson's Health and Beauty Award in Thailand for Emjoi's hair removal equipment. In 2008 Hammacher Schlemmer, in the USA, awarded the Emjoi Light Caress its Best Epilator prize.
SLI brand Emjoi® also creates products for over 60 private label customers around the world for well known brands, such as BaByliss, Grundig, Remington, Arcelik, Arzum, Valera, Glen Dimplex, Medisana, OBH Nordica, Team, Tescom, Carrera, etc. Over 90 countries are currently carrying Emjoi® or its OEM products.
To penetrate its market further, Emjoi products are distributed through retail and chain stores, including in the USA Target, Sally Beauty, Ulta, CVS, catalogs, including Hammacher Schlemmer and also via TV shopping and e-commerce. In the USA, SLI does large volume with QVC and HSN as well as QVC UK and QVC Japan. Other Emjoi® products are also sold via 'As Seen On TV' outlets and through direct response television worldwide. The group maintains offices in Hong Kong, USA and China.
